& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Adidas and Nike are now two world sports brand giants, each to share a larger piece of the pie in a highly competitive market, from North America, Europe and "fight" to Asia. Years ago, the two invariably their Greater China headquarters in Shanghai; later even the flagship store, has to be done next door neighbor, were selected Huaihai Road shopping district. S cheap foamposites ynchronous compatriots seem brotherly, but it is running out of a commercial - without smoke a battle for Shanghai strategy carried out.
About a year ago, the new adidas Group China headquarters in Shanghai opened. The new China headquarters is located at Shanghai ICC office building, with a total area of ??17,485 square meters, across seven floors, the space increased by more than 20% higher than the office site, become the heart of cheap jordans for sale the adidas Group China region. Adidas Greater China attaches great importance to the opening of the new headquarters, that its has great strategic significance, "With our rapid development in China, the original office space stretched, we need to expand the headquarters office space, thus better providing support to employees. "
Adi move, Nike has not been idle. Earlier this year, Nike Group announced the Nike employees in Shanghai to cheap jordans for sale mens build a new area of ??approximately 600,000 square feet concentrated in Greater China headquarters. Was vice president of Nike Group, general manager of the Nike Greater China, said Qi Kaige: The new headquarters will not only all Shanghai Nike Group's employees and to work with the brand concentrated in the same area and the company's office facilities and operational capacity has been improved and expanded.
has experienced successiv cheap jordans online e years of rapid growth period, along with rising labor costs, rising rents, transportation and other costs, as well as open up the first-line market is almost saturated, Adidas and Nike in China's development has entered a bottleneck, everyone faced with the transition to open up the task. At this juncture, Adidas and Nike invariably choose to enable the new headquarters, and still the headquarters in Shanghai, have its overall conside Retro jordans for sale ration, just as many years ago the Asia-Pacific headquarters in Shanghai the same.
2003, Adidas will be the three major branches in mainland China, Hong Kong, Taiwan merged Greater China, and is headquartered in Shanghai. Adidas hopes to promote the Chinese regional markets by combining complementary strengths. While the Adidas company registered in Shanghai's back garden - Suzhou, but it was just a factory production line, while the Retro jordans for sale real brain - management, but in Shanghai, "Shanghai can play the best radiation effects." Even when the 2008 Olympic Games in Beijing, as the Olympic sponsor Adidas did not give up this strategy.
Bi Adi Nike's action earlier step. January 2002, Nike took Hong Kong as a subsidiary incorporated Nike Greater China headquarters in Shanghai controlled by Nike. After a lot of public relations consultancy, finishing after the discovery of su ch economic center of Shanghai is the focus of their organizing events. "Tennis Masters Cup, NBA preseason, Tiger? Woods to Shanghai, is a marketing opportunity."
In Greater China headquarters moved to Shanghai after the market has also been given two sports brand giant huge returns. Nike's fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million, an increase of 20%. From the earnings cheap jordan shoes for men perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. Adidas announced first half 2012 earnings report, sales in China grew 19%.
For the Asia-Pacific regional headquarters of multinational location, Roland Berger Strategy Consultants has a list of the five most important factors: close t Cheap air jordans for sale o customers and markets; favorable legal and regulatory environment; stable and favorable political environment; Good business environment; favorable tax environment. With the establishment of a free trade zone, Shanghai showing the advantages of more respect. When China to embrace the world more open attitude, more urgent world eyeing China, Shanghai is undoubtedly the world is starting to become the "economic field" another center: Mo Cheap air jordan 12 ovo re and more elements and innovation resource wealth, toward Shanghai. Adidas and Nike high-level exchanges with reporters in both said that since the establishment of free trade zone, a better environment, more opportunities, but also to their development has brought new opportunities. Currently Adidas has built a 'road towards 2015' strategy, Nike also plans to move into new headquarters in the first quarter of 2014, new opportunities, they look forward to the new development, across a new height. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.)The item: 599581-003 related information:37-year-old veteran Ray Allen followed the Heat into the NBA Finals, although the game is the key game of the contest, but for a public fans, when athletes wearing the shirt and foot against war Boots equally not be ignored Aspect. Ever since, Jordan Brand created specifically for Ray Allen to the Miami Heat in the main inspiration for the design, special shoes each two away.
In a large hot air jordan XX8 model, based on the color of the Heat back to the debut of the four new models to Ray Allen belongs, black, white, red, and gold symbol champion tone, choice of two white home elaborate, and red respectively / golden and dark / gold embellishment details. Decorative covered hole on the leather outer shoe sizes, and you can see inside the zipper pull inside the golden boots and Ray Allen exclusive Logo embroidery.
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